Texas Innovation Design Studio Created Virtual Reality Auto Showroom

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A Dallas based innovation design company recently created a virtual reality (VR) showroom for Vroom to help make changes in the car buying experience.  Here is a recap video:

 

From the 900lbs website, this content goes into some of the case study:

900lbs collaborated in close partnership with Vroom to film 15 of their “Affordable Performance” vehicles in 360º video that represent 155 vehicles in Vroom’s inventory. When a user puts on the VR headset they can navigate around the digital showroom then jump inside any car and sit in the driver seat, go on 360º video test drives and access vehicle information (year, price, horsepower, trim package, etc). A user can experience all the standard features of a website in a completely immersive new media.

The company is located in Dallas here: